F. A. Q.
All Frequently Asked Questions Our Team Receives
What is jobmarketing?
Job Marketing Puts Your Vacancy in Front of the Right Audience
Job marketing is all about promoting your job openings to a specific audience that matches the role and your company values. Back in 2000, job ads were mostly distributed via flyers in supermarkets or newspaper listings. Today, it’s very different. Employer branding and job marketing have become essential to attract your ideal candidates.
The reason job marketing is so important today is that most of your ideal candidates are already employed. Only about 10% of people in the Netherlands are unemployed. While 15% of working professionals are satisfied with their current job, 75% are open to better opportunities — like working closer to home, having Wednesday afternoons off, or special family days. However, these candidates rarely visit job boards in the evening. Instead, they pick up their phones or tablets and scroll through social media — which is where your job marketing needs to reach them.
Reach Your Audience Where They Are
96% of Dutch adults use social media. Some use Facebook, others Instagram, and some use both. One in ten people in the Netherlands uses more than one social media platform daily. OnJobs takes full advantage of this.
With job marketing, we promote your job posting on social media — but not to just anyone. Using hyper-targeting, we carefully select who sees your vacancy. You can define your audience by region, specific interests, or educational background. This approach not only reaches thousands of relevant candidates but also indirectly promotes your company brand.
What is Employer Branding?
Employer Branding: Building Your Reputation as an Employer
Employer branding is essentially the reputation you have as an employer. It’s the effort a company makes to establish a distinctive and preferred position as a workplace, with the goal of managing employee inflow, development, and retention.
Through employer branding, companies highlight their culture and create value for their target audience. The aim is to retain current employees, attract new talent, and maintain a strong overall employer image.
It’s about sharing the unique, authentic story of your company, products, or services — but not from a customer perspective. Focus on the people who make it happen with you. Showcase what you’re proud of and, most importantly, what your employees are proud of in their daily work.
Involve your proud employees in developing your employer brand; they are your best ambassadors for attracting new colleagues. They help spark interest among potential candidates, often long before they start actively job hunting. This not only ensures sufficient candidate inflow but also attracts the right talent for your organization.
What Are the Benefits of OnJobs?
What Is a Hypertargeting Campaign?
When you choose our (Add-on) Hypertargeting Social Media, our specialists promote your job posting on platforms such as Facebook, Instagram, LinkedIn, and TikTok — with a guaranteed 10,000 impressions! Choosing a Hypertargeting XL campaign guarantees 50,000 impressions. Our experts know exactly how to reach your target audience using the optimal settings.
A standard Hypertargeting campaign runs for 2 weeks, while a Hypertargeting XL campaign lasts 4 weeks. During this period, we continuously refine the campaigns to optimize results. You can opt for a one-time campaign, but if you want to truly invest in your employer branding, a subscription is the way to go! This also gives you access to ultra-low prices for campaigns and other add-ons.
Combining Hypertargeting campaigns with Employer Branding creates the perfect formula for attracting top talent. So, what are you waiting for?
Can I Use Our Own Visuals?
Absolutely! You can use your existing photos, videos, and other visual content in your campaigns. Alternatively, our team can create professional visuals, including photos, 360° images, and videos, to showcase your company and enhance your job marketing efforts. This ensures your employer branding is presented in the best possible way.
What Are the Benefits of a Subscription?
In today’s tight labor market of 2024, it’s essential to keep your employer brand continuously visible. With an OnJobs subscription, you can actively focus on employer branding. Your job postings stay online 24/7, helping you stand out from the competition. We ensure your employer brand is consistently showcased online.
A major advantage is the significant discount on our Hypertargeting social media campaigns. These campaigns can highlight your company culture, such as sharing photos from recent team events, with our specialists ensuring it reaches the right audience.
We also use high-quality visual content to showcase your company’s unique atmosphere — and subscribers receive substantial discounts on this service. Even optimizing your job descriptions becomes much more cost-effective.
The combination of continuous online presence, Hypertargeting campaigns, professional visuals, and compelling job descriptions creates the perfect formula to attract top talent in 2024.
Why Do We Use So Much Visual Content?
At OnJobs, we approach job marketing differently, putting candidates first by constantly asking: “How do we excite candidates about our job openings?” We use visuals because today, the best way to engage candidates is by showing the atmosphere of a workplace. With the right content, we capture the interest of your target audience where they spend their time online — on social media. We showcase your company with professional photography or leverage content you’ve already created for your employer branding.
To truly put your employer brand “in the picture” on social media, high-quality visuals are essential. If you already have great photos and videos of your company, we can work with those. If not, we can arrange professional photographers and videographers to capture your workplace.
Our mission is to portray the unique atmosphere of your company as accurately as possible. The result includes a professional photo series with 20 images, three spectacular 360° photos, and a walk-through video — all at an extremely competitive price!
Why Use TikTok?
TikTok is currently one of the fastest-growing social media platforms. Experts predict that within the next two years, it could become the most widely used app worldwide. Its growth is largely driven by the content shared: videos with high entertainment value, music-related concepts, as well as serious topics — offering plenty of variety. This makes TikTok a perfect platform for growth and virality.
Due to the short length of videos and the informal format, you can quickly record, edit, and upload content. If your video has viral potential, it could easily reach 100,000, 200,000, or even over a million views. This sets TikTok apart from other social media platforms, as organic reach is virtually unlimited. It doesn’t matter whether you have 10 followers or a million — your content can still go viral.
All videos appear on TikTok’s For You Page, where content is shown to users based on their interests. TikTok’s highly effective algorithm ensures that your videos reach the right audience. The combination of potentially massive views and precise targeting makes TikTok the platform of the moment.
Ready to leverage TikTok for your company? Contact us to explore possibilities and pricing.
Zien24 Will Create Your Visuals – What to Keep in Mind
Dashboard Guide
Information You Can Access While Posting a Job
Updates
Stay informed with monthly updates directly in your dashboard, keeping you up-to-date on new features, improvements, and best practices.
Post a Job
A step-by-step guide to help you create and publish a job posting for an open position quickly and efficiently.
Tips & Tricks
Find helpful articles and best practices directly in your dashboard to optimize your recruitment process and make the most of OnJobs 360.
Get More CVs
A guide on how to attract more candidates and receive additional CVs is available directly on your dashboard.